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Tips on How to Reach Customers through iTunes

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Every online business owner and marketer knows that search engine optimization (SEO) is one of the key parts of any website. Another surefire way to ensure that your site is frequently indexed by major search engines is to have quality content while you regularly update your site. However, with the growing competition in the online industry, it seems harder and harder each day to find new and exciting things to writer in order to provide fresh content to your site. You need to find the most effective ways to reuse old content and create a new one as you make sure that it is still search engine-friendly and very powerful to refresh your old content. Read more great facts on Olivier Roland, go here. 

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It is time that you take advantage of podcasting, which is one good way on how to reach customers through iTunes. These days, anyone can incorporate videos and flash files in their websites to drive volumes of traffic using search engines. There is a free resource that is so unique and relatively underused, which is iTunes, the flagship online store of Apple Corporation. However, because it is so "out-there" that it is just plain scary. Here's a good read about Olivier, check it out!

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As an online store, iTunes allow people to purchase music and find online videos. However, aside from these, it also has a little used application in the form of podcasts that you can use for FREE. You should take advantage of podcasting to have an easy way of providing fresh content in an MP3 format. Your podcasts can be hosted on your blog while it is linked by Apple right from your own podcast channel using the RSS feed from your post at its online iTunes store.

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As a marketer, why should you care about it? When you register your own unique podcast channel on the iTunes store, you have a simple way to leverage the sales power of the Apple Corporation and drive new, untapped customers to your blog or sales page. It can link to and advertise your podcasts for free and drive thousands of its customers to your blog. Remember that the market has a huge number of iPod owners who are hungry for information. There is a potential sales volume to harness or endless new subscribers to harvest because you have massive exposure.

You have to understand how to reach customers through iTunes by knowing how a podcast work. The content from your blog can be re-purposed or you can create fresh content. You can record the audio version of each blog post using free programs available to record an audio in MP3 format and have it ready for your podcast. Add this right to the corresponding written blog post using another free resource.

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When your podcast is completed and posted to your blog, obtain the link and submit the post manually to iTunes for consideration. When submitting your first post, it should be a series that contains at least three podcasts on a specific subject. This way, the iTunes staff has enough material to have an informed choice on the perceived value of the material. You just need to be patient because it takes around two weeks to accept your podcast upon submission. It has to go through a few more hoops before getting to your podcast channel and have it running to drive and increase visitors on your site and make obvious sales over time. Please view this site http://www.wikihow.com/Release-Music-on-iTunes for further details. 

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